Xcelsior Advisor Partners Welcomes $1.4 Billion Reeg Private Wealth
#Scottsdale, AZ — Xcelsior Advisor Partners is proud to welcome Reeg Private Wealth LLC, a nationally recognized wealth management team formerly of Baird Wealth Management, to its growing platform of independent advisors.
Cofounded by Todd and Stan Reeg, Reeg Private Wealth oversees more than $1.4 billion in client assets. The firm provides personalized wealth management solutions to high-net-worth individuals, families, and business owners through a disciplined, client-first approach.
Todd Reeg has been recognized among leading financial advisors through multiple industry rankings, including the Forbes Best-in-State Wealth Advisors list in 2022, 2023, 2024, 2025, 2026 ranked #7. In addition, The Reeg Group was named to the 2024, 2025, and 2026 Forbes Best-in-State Wealth Management Teams list. Reeg has also been recognized by Barron’s Top 1,200 Financial Advisors, earning the distinction of #6 Best-in-State in Arizona for 2026, #5 in 2025, #7 in 2024, and #10 in 2023.
Partnering with Xcelsior advances the mission of independent firms through a supported independence model built specifically for high-performing advisory teams, combining integrated infrastructure, operational resources, and access to a broad range of investment solutions intended to support advisor and client needs. The platform is designed to provide scale and strategic autonomy, enabling advisors to develop sophisticated client solutions, elevate their client experience, and build long-term enterprise value.
“Joining Xcelsior represents an exciting next chapter for our firm,” said Todd Reeg, CEO and Founding Partner of Reeg Private Wealth. “We were looking for a partner that shares our commitment to personalized client service while providing the resources and flexibility to continue growing our business. Xcelsior’s leadership, culture, and supported independence model make them a strong fit for our team and our clients.”
The firm is led by Co-CEOs Mark Peterson and Matt Curley, both former senior leaders at Baird Private Wealth Management. Together, they bring more than six decades of industry experience and a shared philosophy centered on partnership, trust, and advisor empowerment. At Xcelsior, their focus is to redefine what independence can mean for elite advisory teams- pairing high-touch, institutional-quality support with a collaborative culture that enables advisors to support their clients’ needs while building lasting enterprise value on their own terms.
“Reeg Private Wealth exemplifies the type of firm we are proud to partner with,” said Mark Peterson, Co-CEO of Xcelsior Advisor Partners. “Todd, Stan, and their team have built a successful business grounded in trusted relationships, thoughtful advice, and a commitment to serving clients. We’re excited to support their continued growth while preserving the independence and entrepreneurial spirit that have made them so successful.”
“Many established advisory teams are increasingly seeking partners who strengthen, not replace, their independence,” said Matt Curley, Co-CEO of Xcelsior Advisor Partners. “Reeg Private Wealth has built an outstanding reputation, and we’re honored they’ve chosen Xcelsior as the platform to help support the next stage of their journey.”
Their transition reflects a broader trend among leading advisory firms seeking greater alignment between their business, their clients, and their long-term vision through an independence model designed to support long-term business objectives and enduring enterprise value.
About Xcelsior Advisor Partners
Xcelsior Advisor Partners is a rapidly growing independent RIA platform built to empower financial advisors pursuing greater flexibility, broader client resources, and operational efficiencies, including a firm equity ownership opportunity. Led by deeply experienced industry leaders, the firm provides integrated operational, compliance, and technology resources designed to simplify complexity and support growth, while allowing advisors to maintain control of their businesses. As an independently owned firm, Xcelsior aligns its platform with the evolving needs of advisors and the clients they serve.
Disclosures
Investment advisory services are offered by Xcelsior Advisor Partners, a registered investment adviser. Securities are offered through Simplicity Investments, a member of FINRA/SIPC. Xcelsior Advisor Partners is not affiliated with Simplicity Investments.
Statements regarding future growth, capabilities, business objectives, or outcomes are forward-looking and are based on current expectations. Actual results may differ materially, and no assurance can be given that these expectations will be achieved.
The related content may include testimonials from current clients of Reeg Private Wealth or endorsements from other third parties. These statements reflect the individual’s personal experience or opinion and may not be representative of the experience of all clients or users. Unless otherwise stated, no cash or non-cash compensation was provided in connection with any testimonial or endorsement. Testimonials or endorsements should not be viewed as a guarantee of future results, investment performance, or client experience. The speaker’s relationship with the Firm may create a conflict of interest.
The Forbes Best-in-State Wealth Advisors rankings (Todd Reeg: 2024, 2023, 2022) and the Forbes Best-in-State Wealth Management Teams ranking (The Reeg Group Team: 2024) are published by Forbes and based on independent research conducted by SHOOK Research, LLC. The 2024 Best-in-State Wealth Management Teams ranking was published January 9, 2024, using data as of March 31, 2023. Best-in-State Wealth Advisors rankings are published annually between January and April using data as of June 30 of the prior year. Rankings are determined using qualitative and quantitative criteria, including in-person interviews, industry experience, compliance records, revenue produced, and assets under management.
The Barron’s Top 1,200 Financial Advisors rankings are published annually between February and March based on data as of September 30 of the prior year. Todd Reeg was ranked #5 Best-in-State (Arizona) in 2025, #7 in 2024, and #10 in 2023. Rankings are based on criteria including assets under management, revenue produced, regulatory record, quality of practice, and philanthropic work. Rankings are based on information available at the time of evaluation and are not indicative of future performance or client experience. Neither the Forbes nor Barron’s rankings are indicative of any client’s experience, and no compensation was provided in exchange for these rankings unless otherwise noted.
MEDIA:
Max Rathman
National Director of Branch Development
612-454-5368
max.r@xcelp.com